Very interesting campaign by Amnesty International. Unfortunately the site is no longer available. We could use the same concept to imagine other useful uses of youtube, facebook, twitter,etc. rather than using them for our own personal interest.

Really simple but great idea. This advert for Mint Vinetu bookstore suggests that you can become someone else (a hero) thanks to reading.

Any idea to do it in class? I'm sure you have many!

Via Ibelieveinadv

Really simple but great idea. This advert for Mint Vinetu bookstore suggests that you can become someone else (a hero) thanks to reading.

Any idea to do it in class? I'm sure you have many!

Via Ibelieveinadv

Very striking campaign against child labour by Bachpan Bachao Andolan. Moreover you can study how to write a letter and how to use satire and irony.

via: ibelieveinadv

I know the document is not in English but I find the idea excellent (In a lesson about Global Warming for example).

MTV's idea was to design t-shirts composed of two different artists. On the left hand side, the renowned artist and on the other side the artist influenced by the first one. The message is "The music never stops".

It could be interesting to use the same concept with words for example or other notions or even famous paintings, inventing thus new concepts based on both elements. We could also develop the idea of influence/evolution suggested by MTV (showing the evolution of a word for example)

I quickly designed some pictures. Here they are!

I've just found an advert using the same concept!

MTV's idea was to design t-shirts composed of two different artists. On the left hand side, the renowned artist and on the other side the artist influenced by the first one. The message is "The music never stops".

It could be interesting to use the same concept with words for example or other notions or even famous paintings, inventing thus new concepts based on both elements. We could also develop the idea of influence/evolution suggested by MTV (showing the evolution of a word for example)

I quickly designed some pictures. Here they are!

I've just found an advert using the same concept!

Want to create a word cloud about anything? Go to this site: http://www.wordle.net/

Here is mind the blog!'s word cloud!

Based on the following picture, we could extract a picture from a newspaper for example and make the pupils imagine what could have happened behind, what could be the hidden truth.

The following campaigns proposed by Stéphanie Cialone could be studied under the same approach.The child is then seen in a wider scope and context.

Well I love the video and want to do the same for the mariage of some friends. By the way what about making the pupils do the same for another purpose?

We could for example make them tell a story they've imagined. Recording it is not difficult. Free softwares can be found on the net.

Based on the same idea, we could make screen shots such as these:

The following campaigns (one by Unicef and the others by Projeto Arrastào) are very interesting diagrams. I like the way you visually understand the story. I like the variation on the underground maps and the window files arborescence in order to tell a story. The addition of the text and visual is a very interesting thing to work with the pupils, in my opinion. What do you think? What about using this type of detournement?

This kind of visual could be the basis for a work on slogans and catchphrases. We could ask the pupils to keep the visual and change the catchphrase for example.

Here for instance we could write : " crime scene - become a vegetarian". What do you think?